Category

2020

Paper Source and West Elm Inspire Customers to Get Crafty at Home for the Holidays

By | 2020

CHICAGO, IL – OCTOBER 19Paper Source, a premier lifestyle brand and gift retailer, and global design company West Elm, today announce a limited edition West Elm x Paper Source holiday DIY craft box and exclusive West Elm for Paper Source stationery collection. With a shared passion for creativity and appreciation for original design, the exclusive DIY craft box invites families and individuals to tap into their creativity, add a personal touch to holiday décor, and create new traditions at home this year with modern DIY activities. Available starting October 20, the West Elm x Paper Source holiday DIY craft box delivers directly to your front door for $75 and includes three paper crafting decor projects, essential supplies and access to inspirational ideas and how-to videos to design a happy little holiday at home. The West Elm x Paper Source holiday DIY craft box is available online on PaperSource.com/WestElm just in time for the gifting and decorating season.

“We are more than just paper and more than just a product. We can offer a truly unique experience to our customers,” said Winnie Park, CEO of Paper Source. “Our collaboration with West Elm is a natural extension of the brand and we are excited to offer an opportunity for families and design enthusiasts alike to share in celebrating the season through easy, unintimidating, DIY decor projects at home.”

Whether carving out relaxing craft time or gathering for a family-fun activity everyone can enjoy, crafters of all ages will love the modern DIY projects inside the West Elm x Paper Source holiday DIY craft box. Each DIY craft box comes enclosed in one convenient package, so crafters and families can simply open the box to begin adding a personal seasonal touch with geometric ornaments, paper wreath making and retro camper dioramas, perfect for place cards, garlands and kid-friendly weekend projects.

To help customers stay connected with friends and family this holiday, West Elm and Paper Source have also co-designed an exclusive holiday collection of six stationery products priced starting at $19.95. The West Elm for Paper Source holiday stationery collection interprets West Elm’s joyfully modern designs onto an array of colorful, monogrammable journals, personalized recipe cards, and holiday greeting cards for every occasion. Shop the full collection of West Elm for Paper Source holiday stationery at PaperSource.com/WestElm and WestElm.com/PaperSource beginning October 20.

Customer can follow along on social media all season long as West Elm (@westelm) and Paper Source (@papersource) celebrate with virtual experiences and engaging co-branded content including:

Instagram Live with West Elm x Paper Source:

    • Join West Elm and Paper Source experts for an IG Live on November 19 where followers will learn design tips for styling a beautiful tablescape and how to craft an attention-grabbing handmade centerpiece.

Happy at Home Sweepstakes:

    • Beginning November 16, enter for a chance to win a $1,000 prize pack from West Elm, Paper Source and Domino Magazine to jump start holiday shopping. Details to enter will be announced on West Elm and Paper Source social channels.

 

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of early 2020, Paper Source operates 150 stores nationwide, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

About West Elm 

  • Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

Paper Source and Monique Lhuillier partner to launch Wedding Invitation Collection

By | 2020

Chicago, September 30, 2020 – Paper Source, the premier destination for fine papers and invitations, and internationally recognized bridal and fashion designer, Monique Lhuillier, partner to design a luxury wedding invitation collection. Adding to Paper Source’s best-in-market assortment of paper suites, the exclusive collection highlights Lhuillier’s innate sense of style combined with exquisite construction of quality products from the paperie’s WeddingShop, offering new couples’ modern trends with timeless sophistication.

“My style intention has always been to bring sophisticated luxury to my designs by provoking femininity, allure and timeless glamour,” says Lhuillier. Working alongside Paper Source to explore new mediums and tap into their quality craftsmanship, innovative design techniques and luxe papers has been a natural extension to the World of Monique.”

Exclusive to Paper Source, The Monique Lhuillier Wedding Collection features 12 curated invitation suites inspired by the designer’s bridal creations. The Wedding Collection is a true reflection of Lhuillier’s aesthetic which is captured in vellum lace overlays, custom wax seals, shimmer ribbons, delicate watercolor greenery and florals inspired by the designer’s fashion-forward printed bridal gowns.

“Our collaboration with Monique Lhuillier has allowed us to grow as a lifestyle brand and provide an opportunity to bring the art of fashion to market in a new way as trusted experts in paper,” says Winnie Park, CEO of Paper Source.  “We are thrilled to have a partner that inherently appreciates and values exquisite details, craftsmanship and beauty of design which is at the core of the Paper Source brand.”

Paper Source is the only national invitation retailer to deliver both online and offline services, giving couples access to local experts that specialize in paper and printing, as well as event coordination. The Monique Lhuillier Wedding Collection will be featured as part of Paper Source’s WeddingShop at Papersource.com/wedding and in all 129 store locations across the U.S.

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of August 2018, Paper Source operates stores in 29 states, the District of Columbia, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

About Monique Lhuillier

Monique Lhuillier is internationally recognized as one of America’s foremost designers. Established in 1996 by Monique Lhuillier and her husband, Tom Bugbee, the company is one of the leading fashion houses in design, quality and creativity. With a passion for creating collections that are both feminine and modern, Monique Lhuillier designs ready-to-wear, accessories and bridal collections that are luxurious, chic and true to her aesthetic. Fans include Emma Stone, Blake Lively, Taylor Swift, Reese Witherspoon, Kristen Bell, Anna Kendrick and the First Lady Michelle Obama among others. Monique’s signature design sensibility has led to the launch of many licensed products including Monique Lhuillier & Pottery Barn, Monique Lhuillier & Pottery Barn Kids, Monique Lhuillier x Pottery Barn Teen, ML Monique Lhuillier fashion diffusion line, fine jewelry, fur and home fragrance transforming the company into a luxury lifestyle brand. Monique Lhuillier products are distributed through Monique Lhuillier stores, premium department stores and specialty stores throughout the world.

Press Contacts:

Alexandra Knauf

PR Manager

Paper Source

aknauf@papersource.com

Greeting Cards Stimulate Connectivity and Celebrations

By | 2020

Chicago, September 22, 2020 – Paper Source, a premier lifestyle brand and gift retailer, has quickly become the only specialty card shop with a national footprint –contributing to double-digit growth in this category, selling more than 10 million cards annually both through their e-commerce and store channels.

Adapting quickly during the pandemic and reopening of our nation, Paper Source has expanded an already impressive assortment by offering cards honoring healthcare heroes, social distancing cards and more. Since in-person interaction presents challenges for many, greeting cards and stationery became a means of connecting with one another.

Alongside Paper Source’s in-house designs, the highly curated greeting card assortment features cards from more than 250 niche makers.  Working closely with small makers has enabled Paper Source to grow with emerging trends and add over 350 new cards to their assortment since March.  Similarly, the brand has been able to work to support the efforts of makers to grow their small business by participating in programs such as #18MillionThanks, a grass-roots movement founded by independent greeting card artists encouraging people to write notes of appreciation to frontline workers using USPS.

Paper Source will also participate in Thinking of You Week, an international movement celebrating the joy of sending and receiving a handwritten letter, for the second year in a row this September. “People seek human connection. How we build, establish and nurture those connections has evolved,” said Winnie Park, CEO of Paper Source. “Sending a card is no longer part of a checklist. It’s about giving something special and is a tactile, genuine experience. In this digital age, experiences are our best means of connecting.”

Paper Source has seen a 935% increase in greeting card sales on their  e-commerce site at the height of the pandemic, with many of their greeting cards customers purchasing multiple cards per transaction.

Being the best little card shop isn’t about having everything; it’s about having the right things. Founded on artisanal papers gathered by its founder’s worldly pursuits, this focus has paved the way to a proprietary color palette and numerous innovations, adding to the vibrancy and continued success of the brand.  “Nearly half of our assortment is exclusive,” said Patrick Priore, Chief Merchandising Officer. “Our teams work really hard to curate an assortment that is this evocative. We are able to manufacture whimsy and wonder through the incredible talents of our in-house design team and production teams that know artisanal paper.”

As one of the last national remaining cards shops in the country, Paper Source has enabled people to maintain a connection and celebrate milestone moments with friends and family through handwritten communication.  Nearly 40% of all new customers to the brand since March have been stationery buyers.  With the re-opening of their 135 retail locations, Paper Source is now seeing these customers return for a companion to cards and more. Gifts, a category that has grown 25% in the last five years wrapping paper, balloons and party supplies are all part of the magic living in this card shop making it the destination for connectivity as the country adapts to new ways of celebrating.

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of August 2018, Paper Source operates stores in 29 states, the District of Columbia, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

Press Contacts:

Alexandra Knauf

PR Manager

Paper Source

aknauf@papersource.com

Paper Source Successful Wedding Invitation Collaboration with Renowned Bridal Authority Neil Lane Continues with Expanded Offerings

By | 2020, Uncategorized

Chicago, IL – July 20, 2020 – Neil Lane, the celebrated jewelry designer, collector and bridal authority, expands his wedding invitation collection with Paper Source, the premier destination for fine papers and invitations. Adding to Paper Source’s best-in-market assortment of paper suites, the exclusive collection will feature 13 new invitation suites that bring to life Lane’s signature aesthetic and natural eye for design with quality products from the paperie’s WeddingShop.

“Creating beautiful and unique jewelry has always been my passion,” said Neil Lane. “The Jewelry Box wedding invitation collection is inspired by some of my most favored pieces in my archive and features timeless details like gilded edges, gemstones and vintage touches. I was able to bring my creative expertise by balancing everlasting trends with This collection balances distinctive and ornate designs to create today’s most sought-after trends for a one-of-a-kind capsule collection which, when paired with Paper Source’s unmatched quality, serves as an enduring symbol of love.”

“We’re thrilled to continue our partnership with bridal expert and elite jewelry designer Neil Lane,” said Winnie Park, CEO of Paper Source. “Designer partnerships create personalized experiences for our customers, and Neil’s expertise makes this collection a natural extension of our brand.”

Paper Source is the only national invitation retailer to deliver both online and offline services, giving couples access to local experts that specialize in paper and printing, as well as event coordination. The Neil Lane wedding invitation collection will be featured as part of Paper Source’s WeddingShop at Papersource.com/wedding and in all 135 store locations across the U.S. Paper Source looks forward to partnering with Neil Lane to provide couples with exclusive access to virtual events led by experts in the wedding industry, including one-on-one invitation consultation appointments and an all-access look into the development of this new collaboration.

Paper Source collaborated with Authentic Brands Group (ABG), a world-leading brand development company and majority owner of the Neil Lane brand, to develop and launch the Neil Lane collection. Through this expanded partnership, Paper Source continues to be a pivotal brand partner as ABG further develops the Neil Lane™ narrative into key categories for couples, from their engagement, to their wedding day and beyond.

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of August 2018, Paper Source operates stores in 29 states, the District of Columbia, plus an eCommerce store and wholesale division. For more information, please visit www.papersource.com.

 

About Neil Lane

Neil Lane is a celebrated designer, collector, curator, and bridal authority. With an eye for style and elegance, Lane is an avid collector of rare jewels, sculptures and fine art. He has mastered the art of creating unique designs, inspired by influential periods in history with a contemporary flair. Lane is recognized as the official ring designer for ABC’s The Bachelor franchise, and his signature couture designs have appeared on some of the world’s most glamorous celebrities and red carpets. From the moment a couple makes their engagement official, throughout the planning phases, on their wedding day, and beyond, Lane is a part of their special love story. His aesthetic lends itself to both bridal and fashion jewelry through the Neil Lane ® collection exclusively* at Kay Jewelers®, and has inspired diverse collaborations that celebrate key moments in life and love. With curated wedding invitation suites at Paper Source, a tabletop collection with Fortessa that brings style and elegance to the home and his first book, Style Your Wedding With Neil Lane, published by DK | Penguin Random House, Lane is an authoritative voice for a couple’s happily-ever-after. Lane continues to broaden his creative vision and expand his brand footprint through new partnerships with Fairmont Hotels & Resorts and Nine West, launching this year.

 

For more information, visit www.neillane.com 

Follow Neil Lane on Instagram, Pinterest and Facebook.

 

Press Contacts

Alexandra Knauf

PR Manager

Paper Source

aknauf@papersource.com

 

Haley Steinberg

VP, Marketing Communications

Authentic Brands Group and Neil Lane

hsteinberg@abg-nyc.com

814-882-2913

Paper Source Launches Virtual Learning Courses & New Subscription Program to Foster Creativity at Home

By | 2020

Chicago, July 10, 2020 — Paper Source, a premier lifestyle brand and gift retailer, has launched new programs for customers to give, live, create and celebrate at-home through virtual learning and subscription box services. In response to new social distancing norms, Paper Source has provided a solution to kids and adults to engage with their community and find their creativity through Kids Club programming and virtual workshops via Zoom.

Today, Paper Source offers kid-focused crafting workshops, previously held in store, through an exclusive Kids Club subscription box.  Delivered monthly, each subscription box has the supplies needed for curated craft projects. The program includes access to digital how-to videos that correspond with each project in their box. “We are excited to offer an opportunity for younger generations to do something creative every day and provide an easy, unintimidating solution to DIY learning at home,” said Rebecca Burrick, DIY & Experience Manager.

The Kids Club subscription box program is available for kids ages eight and under or nine and older, with each box featuring skill building projects tailored to meet the needs of the specific age group.  Members of the Kids Club subscription box will also receive creative challenges encouraging them to use their imagination with the tools they are given.

Paper Source recognized the benefits of offering at-home creativity and learning with the success of their live Instagram Craft Happy Hours, an interactive class led by Rebecca focused on DIY projects with materials readily available.  Since then, the brand has developed new curriculums for creative learning at-home with virtual Zoom workshops for both kids and adults.

“It is truly a unique experience we can offer our customers,” said Winnie Park, CEO of Paper Source. “Watching the way participants learn, create and put their own touches on DIY projects has been inspiring and seeing how participants engage with each other as a community is a testament to the success of the program.”

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of August 2018, Paper Source operates stores in 29 states, the District of Columbia, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

 

Press Contacts:

Alexandra Knauf

PR Manager

Paper Source

aknauf@papersource.com

Paper Source Acquires 30 Papyrus Stores, Expanding Their Presence Amidst U.S. Retail Closures

By | 2020, Press Release

CHICAGO, March 2, 2020 – Paper Source, a premier lifestyle brand and gift retailer, today announced their acquisition of 30 shuttered Papyrus stores, growing their footprint to over 165 stores by early 2020. The acquisition of Papyrus doors allows the company to bring their unique experience to new communities while expanding in key markets, like Manhattan, growing their fleet by 22% during a time many retailers are closing doors.

“Like Papyrus, we believe in embracing life’s moments,” said Winnie Park, CEO of Paper Source. “We want to honor that mission while also bringing the best of Paper Source to customers who value our mix of product and experience.”

Paper Source, a 37-year-old lifestyle brand, was founded on its namesake – artisanal papers gathered by the founder’s worldly pursuits – and the focus on paper paved the way to a proprietary color palette and numerous innovations, each adding to the wonder and vibrancy of the brand. Selling more than 10 million cards annually, the company has worked with over one thousand niche makers to curate their exclusive selection of greeting cards and stationery.

Since 2015, the company has seen double-digit growth in card and gift categories, which is largely due to their commitment to design and curation. Over 65% of the assortment is exclusive to Paper Source with their designs, exclusive colors and product innovations being central to the brand’s success. But, at the heart of this growth is a commitment to customer experience.

“We have created an experience that focuses on unique products and services you can’t find anywhere else,” says Park. “Our stores are a respite – we are a happy place where you can discover new products and we are a destination for creating something personal. We try to make it fun for anyone who walks through the doors.”

This unique experience has caught the attention of influencers and media. Designers like Neil Lane and Rifle Paper Co. have developed exclusive lines with the brand. Additionally, digital darlings like Paperless Post, ELOQUII and Artifact Uprising have tapped Paper Source for the incredible tactile experience available in its growing store fleet. The store locations are so distinct that Freeform built out the set of “Wrap Battle” to look like a Paper Source store featuring many of its products in the holiday production.

The company plans to bring the best of this mix to the new Papyrus doors. The conversion and rebrand is expected to take within three months with a first wave of doors opening as early as March 2020.

ABOUT PAPER SOURCE
Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of early 2020, Paper Source operates 135 stores nationwide, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

CONTACT: press@papersource.com

SOURCE Paper Source

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