Paper Source and West Elm Inspire Customers to Get Crafty at Home for the Holidays

By October 20, 20202020

CHICAGO, IL – OCTOBER 19Paper Source, a premier lifestyle brand and gift retailer, and global design company West Elm, today announce a limited edition West Elm x Paper Source holiday DIY craft box and exclusive West Elm for Paper Source stationery collection. With a shared passion for creativity and appreciation for original design, the exclusive DIY craft box invites families and individuals to tap into their creativity, add a personal touch to holiday décor, and create new traditions at home this year with modern DIY activities. Available starting October 20, the West Elm x Paper Source holiday DIY craft box delivers directly to your front door for $75 and includes three paper crafting decor projects, essential supplies and access to inspirational ideas and how-to videos to design a happy little holiday at home. The West Elm x Paper Source holiday DIY craft box is available online on PaperSource.com/WestElm just in time for the gifting and decorating season.

“We are more than just paper and more than just a product. We can offer a truly unique experience to our customers,” said Winnie Park, CEO of Paper Source. “Our collaboration with West Elm is a natural extension of the brand and we are excited to offer an opportunity for families and design enthusiasts alike to share in celebrating the season through easy, unintimidating, DIY decor projects at home.”

Whether carving out relaxing craft time or gathering for a family-fun activity everyone can enjoy, crafters of all ages will love the modern DIY projects inside the West Elm x Paper Source holiday DIY craft box. Each DIY craft box comes enclosed in one convenient package, so crafters and families can simply open the box to begin adding a personal seasonal touch with geometric ornaments, paper wreath making and retro camper dioramas, perfect for place cards, garlands and kid-friendly weekend projects.

To help customers stay connected with friends and family this holiday, West Elm and Paper Source have also co-designed an exclusive holiday collection of six stationery products priced starting at $19.95. The West Elm for Paper Source holiday stationery collection interprets West Elm’s joyfully modern designs onto an array of colorful, monogrammable journals, personalized recipe cards, and holiday greeting cards for every occasion. Shop the full collection of West Elm for Paper Source holiday stationery at PaperSource.com/WestElm and WestElm.com/PaperSource beginning October 20.

Customer can follow along on social media all season long as West Elm (@westelm) and Paper Source (@papersource) celebrate with virtual experiences and engaging co-branded content including:

Instagram Live with West Elm x Paper Source:

    • Join West Elm and Paper Source experts for an IG Live on November 19 where followers will learn design tips for styling a beautiful tablescape and how to craft an attention-grabbing handmade centerpiece.

Happy at Home Sweepstakes:

    • Beginning November 16, enter for a chance to win a $1,000 prize pack from West Elm, Paper Source and Domino Magazine to jump start holiday shopping. Details to enter will be announced on West Elm and Paper Source social channels.

 

About Paper Source

Founded in 1983, Paper Source is a premier paper and gift store offering a curated selection of fine and artisanal papers, invitations, gifts, gift wrap, greeting cards and an exclusive collection of envelopes and cards. With the goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate all of life’s moments, both big and small. In support of this mission, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house Art and Design team. As of early 2020, Paper Source operates 150 stores nationwide, plus an ecommerce store and wholesale division. For more information, please visit www.papersource.com.

About West Elm 

  • Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.